Stop pricing per head-count. Start pricing per twin.

For less than one junior media buyer ($60–85K/yr), you get a calibrated Digital Twin that doesn’t walk out in month 6.

0 of 5 Founding slots taken. Rate locks for life. 14-day booking window active.If first Living Brief doesn't show you something your team missed, you pay nothing and keep everything. 7-day window.You keep your twin, your data, every output. Even if you leave. Even if Khorvad doesn't ship. Read the Covenant →
Book the Stump Session →

You already know the pain. This page is about what it costs you.

Strategists spend more time stitching reports than shaping strategy. Every new client means another 40 hours of onboarding before anyone can think about growth. Junior hires churn at month six; the playbook leaves with them. Reporting tools multiply. Attribution argues with itself. Your Head of Strategy is the bottleneck on every interesting question, and the only way to unbottleneck her is to throw another junior body at the problem — which restarts the cycle.

The math below names that cost in dollars, across three common agency scales. Then it names what replacing it looks like.

Quick reminder of what you're pricing.

A Khorvad Digital Twin is a calibrated model of one of your agency's verticals — built from your data, your brand briefs, your past creative, and the strategic questions your team keeps hitting. It replaces the guesswork the junior layer was doing; it compounds every time your Head of Strategy feeds it another calibration cycle.

You're not renting a feature. You're building an asset the agency keeps. The tiers below price the number of verticals you want calibrated. Full mechanism at /approach →

Investment

Choose pricing model

Pilot — 1 twin

$—

One twin, one vertical. See the mechanism on your own data before committing the agency.

Book the Stump Session →

Working — 3 twins

$—

Three twins — one per core vertical. The answer to ‘Which vertical is bleeding us?’

Book the Stump Session →

Scaling — 5 twins

$—

Five twins — vertical coverage plus one account-manager-facing twin. You’re past single-vertical risk.

Book the Stump Session →

Portfolio — 10 twins

$—

Ten twins. Portfolio-grade. Your whole media operation calibrates in parallel.

Book the Stump Session →

Isolated Tier

Contact for scope

BYOK, SAML SSO, EU residency, isolated calibration library. Enterprise-only. Contact for scope.

Book the Stump Session →

Seat access — framed by product access, not role

Product access by seat type
AccessCEOCreatorReader
Read Living Briefs
Trigger new Living Brief
Edit twin calibration
Invite other seats
Admin billing

20-client agency = 1 Creator + 3 Readers + 1 CEO. Scales: 40-client = 2 Creators + 6 Readers + 1 CEO.

Adoption Guarantee

Finalizing guarantee terms with sister project.If your team doesn't adopt the twin inside 60 days, we walk — Marcus gets the money back.

If your team doesn't adopt the twin inside 60 days — measured by real Living-Brief traffic and Creator-role engagement — we refund the calibration fee and you keep everything we built. No repossession, no clawback. The working trigger + remedy is drafted; signal-product-design is finalizing the exact binding language. The banner above stays visible until that swap ships.

See FAQ Q10 for the current working definition of “adoption.”

Portability Covenant

You keep your twin, your data, every output. Even if you leave. Even if Khorvad doesn't ship. Read the Covenant →

The Covenant is modelled on the Red Hat pledge template: whatever we build with you — the calibrated twin, the weight files, every Living Brief, every output — is yours. If Khorvad shuts down tomorrow, you keep running. If you leave tomorrow, you keep running. If we get acquired and the acquirer tries to change the terms, the Covenant governs. No IP trap. No hostage data.

Read the full Covenant →

Founding Cohort — 5 agencies, lifetime rate-lock

0 of 5 Founding slots taken. Rate locks for life. 14-day booking window active.

Founding agencies keep their calibration pricing for life. No surprise renewals, no tier bumps unless you add twins yourself. If we ship a cheaper tier later, you get it.

14-day booking window active — if you're on the list, the Stump Session slots are real.

0 of 5 Founding slots taken. Rate locks for life. 14-day booking window active.You keep your twin, your data, every output. Even if you leave. Even if Khorvad doesn't ship. Read the Covenant →If first Living Brief doesn't show you something your team missed, you pay nothing and keep everything. 7-day window.
Book the Stump Session →

What Khorvad replaces — by agency scale

Three common agency scales, six categories Khorvad displaces. Dollar figures finalize with signal-scaling-ops; the structure is fixed.

Download as CSV ↓

10-client agency

Strategist hours (displaced)
TBD
Junior media buyer (not hired)
TBD
Creative testing spend (reduced)
TBD
Reporting tools (retired)
TBD
Attribution tools (retired)
TBD
Account manager rework (saved)
TBD

20-client agency

Strategist hours (displaced)
TBD
Junior media buyer (not hired)
TBD
Creative testing spend (reduced)
TBD
Reporting tools (retired)
TBD
Attribution tools (retired)
TBD
Account manager rework (saved)
TBD

40-client agency

Strategist hours (displaced)
TBD
Junior media buyer (not hired)
TBD
Creative testing spend (reduced)
TBD
Reporting tools (retired)
TBD
Attribution tools (retired)
TBD
Account manager rework (saved)
TBD
For the Head of Strategy reading this →

Enterprise axes

Six axes available on the Isolated Tier. Expand any chip for scope.

Isolated Tier

Dedicated infrastructure. Your calibration library lives in a single-tenant VPC. Contact for scope.

Book the Stump Session →
BYOK

Bring Your Own Keys. AWS KMS / GCP KMS integration. Your encryption keys, your rotation schedule.

SAML SSO

Okta, Azure AD, Google Workspace. SCIM user provisioning on Enterprise tier.

EU residency

Frankfurt region. GDPR-native. DPA on request.

Benchmark Mode

Khorvad-authored pattern library only. Your data does not help other agencies.

Gong integration

Pull sales-call transcripts into twin calibration on Enterprise tier. Contact for scope.

Questions we get

How do you decide tier without locking us into over-purchase?

Start with the 1-twin Pilot or 3-twin Working. You can add twins mid-year with 30-day notice — you only pay per-twin pricing for the new ones. No forced tier upgrades.

What's the difference between Model A and Model B in year 2?[placeholder]

[Placeholder — finalizing with signal-scaling-ops]

Can we move between tiers mid-year?[placeholder]

[Placeholder — finalizing with signal-product-design]

What happens to our twin if we cancel?

Covered by the Portability Covenant: you keep the twin, the weight files, every Living Brief, every output. Read the full Covenant at /portability-covenant.

Does Khorvad learn across agencies?

No. Benchmark Mode ships a Khorvad-authored pattern library only. Your data does not help other agencies. Full stop.

How does the Founding Cohort rate-lock actually work?

Up to 5 Founding agencies lock their calibration pricing for life. Rate never increases unless you add twins yourself. If we ship a cheaper tier later, you get it too.

What's the 48-hour Living Brief turnaround scope?[placeholder]

[Placeholder — finalizing with signal-product-design]

Who touches our data on Khorvad's side?

During initial calibration: the founder only. Post-calibration: automated pipelines with signed vendor DPAs. No junior analysts, no offshore review teams.

Is this GDPR compliant?

Base tiers host in US-east. EU residency (Frankfurt) ships on the Isolated Tier with a full DPA. Contact for scope.

What counts as 'adoption' in the Adoption Guarantee?

Working definition (final binding language pending with signal-product-design): at least 3 weekly Living Briefs triggered by your team within 60 days, with at least 1 team member in the Creator role actively reviewing. See the Adoption Guarantee section above for the placeholder banner and full context.

Can Elena see a sample Living Brief before we commit?

Yes. Download the Living Brief sample and the Head-of-Strategy Brief PDF from /approach and /for-strategy-leaders before you book.

How do you price when we grow from 20 to 40 clients?[placeholder]

[Placeholder — finalizing with signal-scaling-ops]

From the founder

“I'm 1 person. I built the twins from public marketing science — Sharp, Romaniuk, Cole, Andjelic. I will walk out of your Stump Session and tell Marcus to pass if your Head of Strategy doesn't see value. That promise is written into the Portability Covenant.”

— Builder-researcher, Khorvad

Three guarantees, three different risks.

Outcome risk

If first Living Brief doesn't show you something your team missed, you pay nothing and keep everything. 7-day window.

Adoption risk

Finalizing guarantee terms with sister project.If your team doesn't adopt the twin inside 60 days, we walk — Marcus gets the money back.

IP-trap risk

You keep your twin, your data, every output. Even if you leave. Even if Khorvad doesn't ship. Read the Covenant →

One path from here.

Pick a time. Bring the question the twin can't answer.

Book the Stump Session →