SIGNAL RESEARCH

Research & Reports

Analysis and frameworks for DTC agency operators.

PERSUASION

The Strategy Tax: Why Your Senior Strategist Is Buried in Operations

By Khorvad Research · · 7 MIN READ

The senior strategist at a $10M–$50M performance agency spends 60–70% of working hours on operational work. The strategic judgment your clients pay for shows up in maybe 30% of their week. The pattern is so consistent it has a name.

AI

Understanding AI-Driven Buyer Intent Signals

How AI-powered intent data is reshaping B2B pipeline strategy for performance agencies.

· 5 MIN READ
AI + PERSUASION

The Convergence of AI and Persuasion in Personalized Marketing

Where machine learning meets behavioral psychology — building persuasion models that adapt to individual buyer readiness.

· 5 MIN READ
PERSUASION

Decision Psychology in Agency Operations

The cognitive biases that shape how agency owners evaluate tools, hire talent, and price their services.

· 5 MIN READ